Saturday, March 30, 2013
It looks like the folks at Apple made
another big announcement this week.
Leading media and technology
analysts were invited to the Cupertino , California Campus of Wall Street’s digital darling to learn about a new
version of the iPhone.
The iPhone has been a gold mine for Apple,
selling millions around the world and creating billions in revenue for the
company. At this writing Siri, the
built in assistant available on all new iPhones, speaks nine different
languages. But Apple is always looking
for new markets for the device. Monday’s
press announcement shows how Apple will address an untapped market for a new
modified iPhone V.1.
While it might seem that most everyone on
the planet has a mobile phone, there is a segment of the population who does
not. In most Amish communities, the use
of telephones is permitted but the individuals are not allowed to have the
phones installed in their homes. Often
you will see phones in small outbuildings or phone booths and in many cases the
Amish family will have the phone booth installed on a neighbor’s property.
The need for communication even among the
Amish surpasses the capability of an old dial up phone line so Apple is
marketing to this target group an entirely new smartphone that is weather
proof, has a special recharging system that does not use commercial electricity
and comes only in black. It is called
the ThyPhone, since in reality it will never be located on the Amish
family’s property but on the non-Amish neighbor’s land.
The ThyPhone comes with a special USB charger that is
connected to a wind generator that can be positioned on the top of the phone
booth and can supply enough power to keep the phone charged using no regular
electric utility power. In areas with
little wind, a solar option was to be available early next year but since the
chargers were being manufactured by Solyndra, Apple has to find another
supplier and has delayed the release of this option.
According to sources inside Apple, they are
working on a Pennsylvania Dutch version of Siri which will only be available
for the ThyPhone. The phone will
also be able to switch from a male to female voice corresponding to the sex of
the person talking. So an Amish woman
will have a female Siri named Hannah, and an Amish man will converse with a
male Siri named Zeke.
To watch the companion video - http://youtu.be/jnHY760eHig
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