Cincinnati Enquirer's New Online Subscription Model

Last week The Cincinnati Enquirer began a new subscription model for those wishing to read the paper online.  Responding to the changing readership patterns fostered by a myriad of electronic devices, Cincinnati’s sole daily newspaper has adopted a model already embraced by some other major national publications.  Now those wishing to read articles online will be able to read a limited number without paying for a subscription.  In any given month that number of articles is twenty.  Want to read more that month and you must pay.

For several years, newspapers have been struggling with how to monetize delivery of online material.  In the early years of web publication, newspapers looked at online content as a novelty.  It was something that only a relatively few technically adroit readers would find useful.  Jumping ahead to 2012 we find the landscape much different.  The number of daily “paper and ink” publications is shrinking and paid readership of those still publishing is also on the wane.  Even award winning newspapers like the New Orleans Times Picayune no longer publish a hard copy version every day of the week.

Last Year the New York Times adopted this online subscription model.  I subscribe to the New York Times and can read it on my Kindle, smart phone or computer.  I have also been a subscriber to the WallStreet Journal online edition.   The latter was never offered free on line.

I signed up for the online version of the Enquirer.  So far I am impressed.  The Enquirer has adopted a point and click navigation system for reading the newspaper.   You can read the paper page by page as the online version has the same page layout and format used in the print edition.   You also have the choice of reading the articles in a regular text format.  Using this method allows you to copy and paste the article from the newspaper into a word document or email.

Unlike Cincinnati.com, the Enquirer’s website, which is filled with intrusive display ads that dominate the page and make reading articles painful, the Enquirer’s E-newspaper contains only the ads as they would be seen in the printed edition.  You can click on them to make them larger but if you choose to ignore them they blend into the page.  This may not be good news for the advertisers but it is a real plus for the reader.  Let’s hope that the intrusive ads remain on Cincinnati.comonly.

While it is a positive sign that the Enquirer is providing these online options, the key to future acceptance and success will be what they deliver, not how they deliver it. 

Cincinnati Enquirer's New Online Subscription Model

Last week The Cincinnati Enquirer began a new subscription model for those wishing to read the paper online.  Responding to the changing readership patterns fostered by a myriad of electronic devices, Cincinnati’s sole daily newspaper has adopted a model already embraced by some other major national publications.  Now those wishing to read articles online will be able to read a limited number without paying for a subscription.  In any given month that number of articles is twenty.  Want to read more that month and you must pay.

For several years, newspapers have been struggling with how to monetize delivery of online material.  In the early years of web publication, newspapers looked at online content as a novelty.  It was something that only a relatively few technically adroit readers would find useful.  Jumping ahead to 2012 we find the landscape much different.  The number of daily “paper and ink” publications is shrinking and paid readership of those still publishing is also on the wane.  Even award winning newspapers like the New Orleans Times Picayune no longer publish a hard copy version every day of the week.

Last Year the New York Times adopted this online subscription model.  I subscribe to the New York Times and can read it on my Kindle, smart phone or computer.  I have also been a subscriber to the WallStreet Journal online edition.   The latter was never offered free on line.

I signed up for the online version of the Enquirer.  So far I am impressed.  The Enquirer has adopted a point and click navigation system for reading the newspaper.   You can read the paper page by page as the online version has the same page layout and format used in the print edition.   You also have the choice of reading the articles in a regular text format.  Using this method allows you to copy and paste the article from the newspaper into a word document or email.

Unlike Cincinnati.com, the Enquirer’s website, which is filled with intrusive display ads that dominate the page and make reading articles painful, the Enquirer’s E-newspaper contains only the ads as they would be seen in the printed edition.  You can click on them to make them larger but if you choose to ignore them they blend into the page.  This may not be good news for the advertisers but it is a real plus for the reader.  Let’s hope that the intrusive ads remain on Cincinnati.com only.

While it is a positive sign that the Enquirer is providing these online options, the key to future acceptance and success will be what they deliver, not how they deliver it. 

Free Is Not Always Better

A few weeks ago the Enquirer announced that it was going to begin to charge a subscription fee for online access to the newspaper. This announcement comes as no surprise as several newspapers around the country have either already instituted subscription policies or have one that will begin shortly. Charging for online content has been a challenge for most all traditional paper and ink publications. Few have charged a fee for their publications from the very beginning of making their content available online. The Wall Street Journal is one. Those who purchased a regular subscription to the Journal were offered complete online access to the stories and articles for an extra fee. If you didn’t pay the fee you could not read the complete articles. Most other publications were not as prescient.

According to the Enquirer, there will be a limited number of free articles that can be read online every month but to read anything beyond those articles, readers will need to buy a subscription. This is the same policy that has been adopted for the New York Times. After you read 10 articles online in a one month period you, you must pay the subscription price of about $3.75 per week to continue to read.

It will be interesting to see what success the Enquirer has in adopting this pay to read policy. I have found the paper to be less relevant with actual news content decreasing. There are some days when the paper delivered to my front door looks like an advertising flyer rather than one of Gannett’s premiere publications. I fear that few will opt to pay for it. It is a downward spiral that may not be able to be arrested.

When the Internet first made it possible to get information free from major publications many began to feel that free information was part and parcel with the new online experience. Of course this is not a sustainable model. Newspapers, news magazines and TV networks pay millions of dollars to support the reporters and bureaus worldwide. This infrastructure is necessary if factual unbiased reporting is to continue. It is also expensive. If there is no revenue generated from the service it can’t survive. For years the ink and paper subscribers to newspapers where paying not only for the paper delivered to their home, they were paying for the people reading the content free on the Internet.

The fact is that someone is going to pay for the gathering and reporting of news and information. It seems to me that a user-pay system, either directly with fees from the consumer or through advertising messages is much preferable to having some third party pay for this service. As the old adage goes, “He who pays the piper calls the tune.”

We are entering a new phase of access to quality online content. This will require fees and subscriptions. To me is a small price to pay for unbiased factual reporting.

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Free Is Not Always Better

A few weeks ago the Enquirer announced that it was going to begin to charge a subscription fee for online access to the newspaper. This announcement comes as no surprise as several newspapers around the country have either already instituted subscription policies or have one that will begin shortly. Charging for online content has been a challenge for most all traditional paper and ink publications. Few have charged a fee for their publications from the very beginning of making their content available online. The Wall Street Journal is one. Those who purchased a regular subscription to the Journal were offered complete online access to the stories and articles for an extra fee. If you didn’t pay the fee you could not read the complete articles. Most other publications were not as prescient.

According to the Enquirer, there will be a limited number of free articles that can be read online every month but to read anything beyond those articles, readers will need to buy a subscription. This is the same policy that has been adopted for the New York Times. After you read 10 articles online in a one month period you, you must pay the subscription price of about $3.75 per week to continue to read.

It will be interesting to see what success the Enquirer has in adopting this pay to read policy. I have found the paper to be less relevant with actual news content decreasing. There are some days when the paper delivered to my front door looks like an advertising flyer rather than one of Gannett’s premiere publications. I fear that few will opt to pay for it. It is a downward spiral that may not be able to be arrested.

When the Internet first made it possible to get information free from major publications many began to feel that free information was part and parcel with the new online experience. Of course this is not a sustainable model. Newspapers, news magazines and TV networks pay millions of dollars to support the reporters and bureaus worldwide. This infrastructure is necessary if factual unbiased reporting is to continue. It is also expensive. If there is no revenue generated from the service it can’t survive. For years the ink and paper subscribers to newspapers where paying not only for the paper delivered to their home, they were paying for the people reading the content free on the Internet.

The fact is that someone is going to pay for the gathering and reporting of news and information. It seems to me that a user-pay system, either directly with fees from the consumer or through advertising messages is much preferable to having some third party pay for this service. As the old adage goes, “He who pays the piper calls the tune.”

We are entering a new phase of access to quality online content. This will require fees and subscriptions. To me is a small price to pay for unbiased factual reporting.

Click to video call me

  

ooVoo Video Chat

AvantGo™ turns wasted time into productive time

If you are like me you hate to waste time, but try as we might there seems to be too many occasions when we find ourselves waiting. Perhaps it is in the doctor’s office or the “Quickie Lube” joint. I sure can remember sitting for hours on gym bleachers waiting for my son’s 3 minutes of wrestling fame. One option of course is to always have reading material with you. I have an idea for those of you who use a PDA (Personal Digital Assistant) or other mobile device. You can download all sorts of information in the form of electronic newspapers, magazines, short stories and other information form the Internet using a service called AvantGo™ (www.avantgo.com)

Each morning when I get to the office I connect my PDA to my office computer to update any appointments I may have made since I last “synched” the two. At that same time my computer connects with AvantGo™ and downloads sections of the New York Times, articles from Wired Magazine and selected other publications. So when I have a few minutes I can pull out my PDA and do some reading. I would not recommend reading Gone With the Wind in this 2” x 2” screen, but for short articles it is great

AvantGo™ bills itself as the world’s largest mobile internet service delivering content to some 7 million people using PDAs, wireless PDAs, and smart phones like the Blackberry™. The service does carry advertising but this allows for the basic subscription to be free. I don’t find the ads intrusive and you will find that they will be customized to relate to the content you are requesting. So if you subscribe to GolfLine, an AvantGo™ offering in cooperation with Golf Magazine, don’t be surprised if you see lots of ads for golf clubs.

Another neat feature of AvantGo™ is a MapQuest™ option. You can have your MapQuest™ results sent to your PDA so you don’t need to print them. It saves trees and time and you can just erase the information after your trip.

If you have a PDA and you are only using it for an address book and Calendar, I think you will find AvantGo™ a way to make it more useful.

AvantGo™ turns wasted time into productive time

If you are like me you hate to waste time, but try as we might there seems to be too many occasions when we find ourselves waiting. Perhaps it is in the doctor’s office or the “Quickie Lube” joint. I sure can remember sitting for hours on gym bleachers waiting for my son’s 3 minutes of wrestling fame. One option of course is to always have reading material with you. I have an idea for those of you who use a PDA (Personal Digital Assistant) or other mobile device. You can download all sorts of information in the form of electronic newspapers, magazines, short stories and other information form the Internet using a service called AvantGo™ (www.avantgo.com)

Each morning when I get to the office I connect my PDA to my office computer to update any appointments I may have made since I last “synched” the two. At that same time my computer connects with AvantGo™ and downloads sections of the New York Times, articles from Wired Magazine and selected other publications. So when I have a few minutes I can pull out my PDA and do some reading. I would not recommend reading Gone With the Wind in this 2” x 2” screen, but for short articles it is great

AvantGo™ bills itself as the world’s largest mobile internet service delivering content to some 7 million people using PDAs, wireless PDAs, and smart phones like the Blackberry™. The service does carry advertising but this allows for the basic subscription to be free. I don’t find the ads intrusive and you will find that they will be customized to relate to the content you are requesting. So if you subscribe to GolfLine, an AvantGo™ offering in cooperation with Golf Magazine, don’t be surprised if you see lots of ads for golf clubs.

Another neat feature of AvantGo™ is a MapQuest™ option. You can have your MapQuest™ results sent to your PDA so you don’t need to print them. It saves trees and time and you can just erase the information after your trip.

If you have a PDA and you are only using it for an address book and Calendar, I think you will find AvantGo™ a way to make it more useful.

Why the iPhone™ is not myPhone

OK, I admit it; I am upset with Steve Jobs. Before the iPhone™ was released last month he sent complementary phones to Walt Mosberg of the Wall Street Journal and David Pogue of the New York Times so they could write reviews. Perhaps Ollie forgot to give me the package that came from Apple but I don’t think so. I guess Steve thought that a column in the Harrison Press was just not that important! Well there is always the next model, Steve.
You have to give Apple credit. When they introduce a new product they do it right or at least loudly! There was more reporting about the iPhone™ than there was about Paris Hilton’s revolving jail door. So what is all the buzz?
Well, I have to tell you I have only had about 15 minutes of “quality time” playing with an iPhone™ but that time and a review of the documentation and other reports have given me some reactions to share with you.
First, the “Cool Factor” rating is off the charts. The sleek, compact, shiny case is enough to impress both techie and artist. The touch screen and a display that senses the orientation of the phone, changing from horizontal to vertical depending how you hold the phone, is just plain cool.
The “Swiss Army Knife” concept of adding iPod, PDA and Internet browser capacity thus making the phone do much more than make calls seems to be somewhat successful. There are some shortcomings, at least in version #1. The connection to the Internet using AT&T is very slow, the battery is sealed and can not be replaced by the user, the phone will not play Flash® videos and you must use AT&T as your carrier. In some parts of the country AT&T is reported to have spotty coverage.
There is one other factor that will keep me from contributing to the value of Apple stock in the near future and that is the price. With the introductory price of the phone set at a hefty 500 bucks and a service contract with AT&T required, you will spend the better part of $3000 for the first two years.
As much as I would like to be “cool,” I think I will just save the cool cash and stay with my three-year-old Verizon phone.
Oh yes, Steve, feel free to send the complimentary updated model of the iPhone™ to the Harrison Press office and I will pick it up.

Why the iPhone™ is not myPhone

OK, I admit it; I am upset with Steve Jobs. Before the iPhone™ was released last month he sent complementary phones to Walt Mosberg of the Wall Street Journal and David Pogue of the New York Times so they could write reviews. Perhaps Ollie forgot to give me the package that came from Apple but I don’t think so. I guess Steve thought that a column in the Harrison Press was just not that important! Well there is always the next model, Steve.
You have to give Apple credit. When they introduce a new product they do it right or at least loudly! There was more reporting about the iPhone™ than there was about Paris Hilton’s revolving jail door. So what is all the buzz?
Well, I have to tell you I have only had about 15 minutes of “quality time” playing with an iPhone™ but that time and a review of the documentation and other reports have given me some reactions to share with you.
First, the “Cool Factor” rating is off the charts. The sleek, compact, shiny case is enough to impress both techie and artist. The touch screen and a display that senses the orientation of the phone, changing from horizontal to vertical depending how you hold the phone, is just plain cool.
The “Swiss Army Knife” concept of adding iPod, PDA and Internet browser capacity thus making the phone do much more than make calls seems to be somewhat successful. There are some shortcomings, at least in version #1. The connection to the Internet using AT&T is very slow, the battery is sealed and can not be replaced by the user, the phone will not play Flash® videos and you must use AT&T as your carrier. In some parts of the country AT&T is reported to have spotty coverage.
There is one other factor that will keep me from contributing to the value of Apple stock in the near future and that is the price. With the introductory price of the phone set at a hefty 500 bucks and a service contract with AT&T required, you will spend the better part of $3000 for the first two years.
As much as I would like to be “cool,” I think I will just save the cool cash and stay with my three-year-old Verizon phone.
Oh yes, Steve, feel free to send the complimentary updated model of the iPhone™ to the Harrison Press office and I will pick it up.