Sunday, October 30, 2011

TV without a TV

The other day I was asked if there was an easy way to watch TV programs and movies now available on the Internet on a large screen TV. With Netflix, Amazon.com, iTunes and Hulu all providing more and more programs once only available on broadcast TV, cable or satellite, viewers now want to watch in a more comfortable environment than is possible sitting in front of the desktop or laptop computer. Even those who have graduated to the iPad or other tablet devices often want to watch some programs on a large screen.

There are several options available. Some of them simple and inexpensive and others a bit more pricey. If you already are using a laptop computer and you have a relatively new HDTV, very likely you can connect the two. Many newer laptops have HDMI outputs and many digital TVs have more than one HDMI input. So if you have your TV connected to a cable box using one of the HDMI inputs, you can use one of the remaining HDMI inputs to connect to your computer. Once connected using an HDMI cable, the TV serves as a large monitor for the laptop by displaying on the TV any content viewable on the laptop.

If you do not have a HDMI output on the computer you most likely have a VGA port. That port can be easy to identify since it uses a plug with 15 very small pins. Look on the side or the back; I am sure you will find it. It is also called an external monitor or projector port. Again, many new TVs have a VGA input. All you need to connect your laptop to your TV is an inexpensive VGA cable.

In both of the first two options, you still need to run a separate audio cable to your TV in order to get the audio to play from the TV. This can be a hassle.

If you are in the market for a new TV you might want to consider one that already is Internet ready. This means that you can connect the TV, via either a network cable or
your home wifi network, to the Internet. These TVs have a special remote control that allows you to select between off air, cable or internet sources. All are displayed on the large screen. Deciding to watch a video from the Internet is just as easy as changing the channel on your cable box.

Since many network programs are now available on the Internet, more and more people are reconsidering the monthly cost of cable or satellite. Broadcast TV has increased the number of free over-the-air channels in the Cincinnati market from seven in the analog world to more than twenty in the digital world. There is a fee for some Internet based services like Netflix, but considering that these programs can be watched virtually on demand with a monthly cost well below what most of us pay for cable, it is not surprising that some viewers are seriously re-evaluating the price of cable or satellite services.

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TV without a TV

The other day I was asked if there was an easy way to watch TV programs and movies now available on the Internet on a large screen TV. With Netflix, Amazon.com, iTunes and Hulu all providing more and more programs once only available on broadcast TV, cable or satellite, viewers now want to watch in a more comfortable environment than is possible sitting in front of the desktop or laptop computer. Even those who have graduated to the iPad or other tablet devices often want to watch some programs on a large screen.

There are several options available. Some of them simple and inexpensive and others a bit more pricey. If you already are using a laptop computer and you have a relatively new HDTV, very likely you can connect the two. Many newer laptops have HDMI outputs and many digital TVs have more than one HDMI input. So if you have your TV connected to a cable box using one of the HDMI inputs, you can use one of the remaining HDMI inputs to connect to your computer. Once connected using an HDMI cable, the TV serves as a large monitor for the laptop by displaying on the TV any content viewable on the laptop.

If you do not have a HDMI output on the computer you most likely have a VGA port. That port can be easy to identify since it uses a plug with 15 very small pins. Look on the side or the back; I am sure you will find it. It is also called an external monitor or projector port. Again, many new TVs have a VGA input. All you need to connect your laptop to your TV is an inexpensive VGA cable.

In both of the first two options, you still need to run a separate audio cable to your TV in order to get the audio to play from the TV. This can be a hassle.

If you are in the market for a new TV you might want to consider one that already is Internet ready. This means that you can connect the TV, via either a network cable or
your home wifi network, to the Internet. These TVs have a special remote control that allows you to select between off air, cable or internet sources. All are displayed on the large screen. Deciding to watch a video from the Internet is just as easy as changing the channel on your cable box.

Since many network programs are now available on the Internet, more and more people are reconsidering the monthly cost of cable or satellite. Broadcast TV has increased the number of free over-the-air channels in the Cincinnati market from seven in the analog world to more than twenty in the digital world. There is a fee for some Internet based services like Netflix, but considering that these programs can be watched virtually on demand with a monthly cost well below what most of us pay for cable, it is not surprising that some viewers are seriously re-evaluating the price of cable or satellite services.

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Sunday, October 23, 2011

Look Mom, No Wires

I was asked recently for some tips on how to easily export photographs and videos from a digital camera to a computer for editing and storage. All digital cameras have one or more options for this. The easiest and most often used method uses a cable between the devices to transfer the digital images. The cable connects to the USB port that is found on most every brand and model of computer. Using that cable and the software that is bundled with the camera is a straight forward process.

For cameras that use a removable storage device like a SD Card or Memory Stick, the removal of the card from the camera and plugging it into the computer is another easy method of getting your pictures into the computer. Of course, this method requires compatible slots on the computer that can accept the SD Card or Memory Stick. If your computer does not have these slots you can purchase an adapter for about 5 bucks that plugs into the USB port and has slots for most all memory cards and sticks.

There is another method that is now available that requires no slots and no cables. Marketed by Fuji it is called “Eye-Fi” and can be used in any camera that takes a SD Card. This standard size SD Card not only serves as a storage device in your camera but also contains a miniature wifi transmitter that can wirelessly send your photos to any wifi equipped device. So instead of fumbling with wires or removing the SD Card from the camera, you just instruct the SD Card to send all the photos now stored on the card to your computer.

There are various version of this card with prices starting at about $50. The card can transfer to computers, iPhones, Androids and several other devices. It can be set up to recognize more than 30 different wifi networks that you may use from time to time.

There is some set up required when you first get the card. For instance you need to tell it where to send the pictures. You can choose to send them to a special directory on your computer or instruct it to send the photos directly to one of the photo sharing web sites like Flickr or SnapFish.

There is a version that has a geo-tagging function. With geo-tagging, your photos are labeled, or “tagged”, to show where they were taken. When you save the photos you also save information about them. You can view where the photos were taken on a map. You can search photos by location. So years after coming back from that vacation in Alaska, you can have information about the trip that may have vanished from your memory since it is stored in you computer’s memory.

Now if I can only get it to remember where I put those keys…..

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Look Mom, No Wires

I was asked recently for some tips on how to easily export photographs and videos from a digital camera to a computer for editing and storage. All digital cameras have one or more options for this. The easiest and most often used method uses a cable between the devices to transfer the digital images. The cable connects to the USB port that is found on most every brand and model of computer. Using that cable and the software that is bundled with the camera is a straight forward process.

For cameras that use a removable storage device like a SD Card or Memory Stick, the removal of the card from the camera and plugging it into the computer is another easy method of getting your pictures into the computer. Of course, this method requires compatible slots on the computer that can accept the SD Card or Memory Stick. If your computer does not have these slots you can purchase an adapter for about 5 bucks that plugs into the USB port and has slots for most all memory cards and sticks.

There is another method that is now available that requires no slots and no cables. Marketed by Fuji it is called “Eye-Fi” and can be used in any camera that takes a SD Card. This standard size SD Card not only serves as a storage device in your camera but also contains a miniature wifi transmitter that can wirelessly send your photos to any wifi equipped device. So instead of fumbling with wires or removing the SD Card from the camera, you just instruct the SD Card to send all the photos now stored on the card to your computer.

There are various version of this card with prices starting at about $50. The card can transfer to computers, iPhones, Androids and several other devices. It can be set up to recognize more than 30 different wifi networks that you may use from time to time.

There is some set up required when you first get the card. For instance you need to tell it where to send the pictures. You can choose to send them to a special directory on your computer or instruct it to send the photos directly to one of the photo sharing web sites like Flickr or SnapFish.

There is a version that has a geo-tagging function. With geo-tagging, your photos are labeled, or “tagged”, to show where they were taken. When you save the photos you also save information about them. You can view where the photos were taken on a map. You can search photos by location. So years after coming back from that vacation in Alaska, you can have information about the trip that may have vanished from your memory since it is stored in you computer’s memory.

Now if I can only get it to remember where I put those keys…..

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Sunday, October 16, 2011

Some Neat eReader Features

I was asked recently to give a presentation at the Batesville Public Library. The two evening sessions are titled “A Digital Survivors’ Guide.” They are aimed at people who are curious about many of the new technologies and devices but are confused by all the jargon and hype. I had a very lively and smart group of people at the sessions. To begin I asked each one of the participants to tell me what they wanted to come away with at the end of the sessions. Several told me that they already owed a Kindle eReader and used it for reading books but were not knowledgeable about some of the other features.

The Kindle, as I have often reported in my columns, is I my opinion a fantastic device for those who like to read. It is very easy to use, inexpensive and easy on the eyes. Over an above the fact that it is a great way to read books, the Kindle has some other features that, as evidenced by the comments at the Batesville sessions, might be hidden from many users.

One of my favorite features is the built in dictionary. As you are reading, if you come to a word you may not know you can highlight the word with the cursor and up pops the definition and usage information from the New Oxford American Dictionary. You can read a brief definition and continue reading or press another key and have the entire dictionary citation. If you read books that contain a lot of jargon or archaic words, this feature is awesome.

Another often overlooked feature is the “Text-to-Speech” function. This allows the Kindle to read aloud the text of the book using a computerized voice. For sure the “voice” does not have the dulcet tones of a professional narrator, but for someone with sight impairment or just learning to read it could be a great help.

Perhaps my favorite feature is the “Notes and Highlight function.” As you are reading, if you want to capture a sentence or paragraph for future reference you can highlight the text and save it to a file that is appended to your copy of the book. The quotes are saved along with the page number where it appears. You can also type in your own notes or observations and save them. All remain with your copy of the book.

If you have material you have written that you would like to have readable on your Kindle, you can email it to your Kindle account and Amazon.com will translate your file to a readable file on the Kindle. The document is sent back you your Kindle the next time your synch it with your Amazon account. This service is free.

The folks who attended my presentation in Batesville found these tips helpful. I hope you will too.

Labels: ,

Some Neat eReader Features

I was asked recently to give a presentation at the Batesville Public Library. The two evening sessions are titled “A Digital Survivors’ Guide.” They are aimed at people who are curious about many of the new technologies and devices but are confused by all the jargon and hype. I had a very lively and smart group of people at the sessions. To begin I asked each one of the participants to tell me what they wanted to come away with at the end of the sessions. Several told me that they already owed a Kindle eReader and used it for reading books but were not knowledgeable about some of the other features.

The Kindle, as I have often reported in my columns, is I my opinion a fantastic device for those who like to read. It is very easy to use, inexpensive and easy on the eyes. Over an above the fact that it is a great way to read books, the Kindle has some other features that, as evidenced by the comments at the Batesville sessions, might be hidden from many users.

One of my favorite features is the built in dictionary. As you are reading, if you come to a word you may not know you can highlight the word with the cursor and up pops the definition and usage information from the New Oxford American Dictionary. You can read a brief definition and continue reading or press another key and have the entire dictionary citation. If you read books that contain a lot of jargon or archaic words, this feature is awesome.

Another often overlooked feature is the “Text-to-Speech” function. This allows the Kindle to read aloud the text of the book using a computerized voice. For sure the “voice” does not have the dulcet tones of a professional narrator, but for someone with sight impairment or just learning to read it could be a great help.

Perhaps my favorite feature is the “Notes and Highlight function.” As you are reading, if you want to capture a sentence or paragraph for future reference you can highlight the text and save it to a file that is appended to your copy of the book. The quotes are saved along with the page number where it appears. You can also type in your own notes or observations and save them. All remain with your copy of the book.

If you have material you have written that you would like to have readable on your Kindle, you can email it to your Kindle account and Amazon.com will translate your file to a readable file on the Kindle. The document is sent back you your Kindle the next time your synch it with your Amazon account. This service is free.

The folks who attended my presentation in Batesville found these tips helpful. I hope you will too.

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Monday, October 10, 2011

Kindle Fire, A Game Changer?

Most first year marketing students can relate the story attributed to a Black & Decker executive. He is said to have once lectured to his marketing staff that “We don’t sell electric drills, we sell holes.” Whether this exchange ever happened is irrelevant. What is important is the concept of understanding what you are selling and what the customer really wants.

The recent announcement by Amazon.com indicates that the company has taken the “drill / hole” analogy to heart. Amazon.com announced a new version of the very popular Kindle called the Kindle Fire. I have discussed the Kindle in this column several times since it was released more than two years ago. Up until this iteration of the device, the Kindle was essentially an eReader, arguably the best eReader on the market. It was not designed to do much else and the millions of users appreciated the simplicity and functionality.

The Kindle Fire, which will be available in November just in time for the holiday shopping season, is much more than a color version of the original. The Fire is a multimedia viewer/player. Not only can you read books, magazines and newspapers, you can also watch movies and your favorite TV programs.

Here is where the “drill” analogy comes in. The CEO of Amazon, Jeff Bezos used a Steve Jobs-like multimedia extravaganza to announce the Kindle Fire, but unlike Jobs when he announced the iPad, Bezos concentrated most of his remarks on the content that was available for the Kindle Fire not on the speed of the microprocessor or other techno facts.

Bezos and Amazon.com are counting on the fact that the customer is not in the market for a new digital device, they want to watch movies or TV shows and do it effortlessly and, more important, inexpensively. A look at the marketing materials on the Amzon.com website demonstrates this emphasis. Almost 95% of the page deals with content. Only at the very bottom of the page will you find information about the innards of the device. The official iPad web page is virtually void of any mention of what you can do with the iPad instead concentrating on the device specifications, i.e., color, wifi or 4G, 16 gig or 64 gig, etc.

Since the Kindle Fire will not be shipped until November it is too early to see if it will pose significant competition to Apple’s iPAd. The price of $199 vs. the iPad starting at about $500 will certainly make some take a close look at the Fire. The real competitive advantage that Amazon.com may have is the vast library of books, movies and TV shows they have available and the seamless and hassle free method of ordering and retrieving these materials with the Kindle Fire.

Labels: , , , ,

Kindle Fire, A Game Changer?

Most first year marketing students can relate the story attributed to a Black & Decker executive. He is said to have once lectured to his marketing staff that “We don’t sell electric drills, we sell holes.” Whether this exchange ever happened is irrelevant. What is important is the concept of understanding what you are selling and what the customer really wants.

The recent announcement by Amazon.com indicates that the company has taken the “drill / hole” analogy to heart. Amazon.com announced a new version of the very popular Kindle called the Kindle Fire. I have discussed the Kindle in this column several times since it was released more than two years ago. Up until this iteration of the device, the Kindle was essentially an eReader, arguably the best eReader on the market. It was not designed to do much else and the millions of users appreciated the simplicity and functionality.

The Kindle Fire, which will be available in November just in time for the holiday shopping season, is much more than a color version of the original. The Fire is a multimedia viewer/player. Not only can you read books, magazines and newspapers, you can also watch movies and your favorite TV programs.

Here is where the “drill” analogy comes in. The CEO of Amazon, Jeff Bezos used a Steve Jobs-like multimedia extravaganza to announce the Kindle Fire, but unlike Jobs when he announced the iPad, Bezos concentrated most of his remarks on the content that was available for the Kindle Fire not on the speed of the microprocessor or other techno facts.

Bezos and Amazon.com are counting on the fact that the customer is not in the market for a new digital device, they want to watch movies or TV shows and do it effortlessly and, more important, inexpensively. A look at the marketing materials on the Amzon.com website demonstrates this emphasis. Almost 95% of the page deals with content. Only at the very bottom of the page will you find information about the innards of the device. The official iPad web page is virtually void of any mention of what you can do with the iPad instead concentrating on the device specifications, i.e., color, wifi or 4G, 16 gig or 64 gig, etc.

Since the Kindle Fire will not be shipped until November it is too early to see if it will pose significant competition to Apple’s iPAd. The price of $199 vs. the iPad starting at about $500 will certainly make some take a close look at the Fire. The real competitive advantage that Amazon.com may have is the vast library of books, movies and TV shows they have available and the seamless and hassle free method of ordering and retrieving these materials with the Kindle Fire.

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Sunday, October 02, 2011

3D Still Slow To Take Off

About a year ago looking through the advertising circulars inserted in the Sunday newspaper you might have come to the conclusion that you were the only person in the entire universe that did not own a 3D Digital TV. Touted as the next “must have” for your home theater, all the major brands were promoting the movie-like experience possible with 3D TV. Jumping ahead about a year, the landscape has changed a lot.

A cursory look at the most recent Sunday paper indicates that last year’s hot item is, at best, lukewarm this year. There are several possible reasons for this cool consumer acceptance, not the least of which is price. The average price of a standard 2D HDTV set
continues to drop. Today the average is about $500 and dropping fast as several models are available below $150. The prices of 3D sets also are dropping but, because most have very large screens, they are still much more expensive than standard 2D HDTVs.

More than the high price, the need to wear specials 3D glasses to experience the 3D effect is a big negative for many. The glasses are expensive, so inviting several good friends over to watch the “Lion King” may require a king’s pocketbook.

When 3D TV first launched in the US, several program providers promised to provide content on cable and satellite in 3D. This promise has yet to be realized. The transmission of 3D requires a different and more complicated set of transmission technologies. Companies don’t want to invest these extra funds if there is not a large base of viewers and viewers don’t want to invest in pricey 3D HDTVs if there is not a rich program catalog. Most 3D viewers use Blue-ray DVDs as their main source of content.

Things might change in the future, but investing the extra bucks in a 3D set may not be a good idea for most of us. Of course you can always visit the guy down the street who has just about every device connected by a wire or powered by a battery. Drop in and don’t forget to bring the chips and beer and let him provide the glasses.

Labels: ,

3D Still Slow To Take Off

About a year ago looking through the advertising circulars inserted in the Sunday newspaper you might have come to the conclusion that you were the only person in the entire universe that did not own a 3D Digital TV. Touted as the next “must have” for your home theater, all the major brands were promoting the movie-like experience possible with 3D TV. Jumping ahead about a year, the landscape has changed a lot.

A cursory look at the most recent Sunday paper indicates that last year’s hot item is, at best, lukewarm this year. There are several possible reasons for this cool consumer acceptance, not the least of which is price. The average price of a standard 2D HDTV set
continues to drop. Today the average is about $500 and dropping fast as several models are available below $150. The prices of 3D sets also are dropping but, because most have very large screens, they are still much more expensive than standard 2D HDTVs.

More than the high price, the need to wear specials 3D glasses to experience the 3D effect is a big negative for many. The glasses are expensive, so inviting several good friends over to watch the “Lion King” may require a king’s pocketbook.

When 3D TV first launched in the US, several program providers promised to provide content on cable and satellite in 3D. This promise has yet to be realized. The transmission of 3D requires a different and more complicated set of transmission technologies. Companies don’t want to invest these extra funds if there is not a large base of viewers and viewers don’t want to invest in pricey 3D HDTVs if there is not a rich program catalog. Most 3D viewers use Blue-ray DVDs as their main source of content.

Things might change in the future, but investing the extra bucks in a 3D set may not be a good idea for most of us. Of course you can always visit the guy down the street who has just about every device connected by a wire or powered by a battery. Drop in and don’t forget to bring the chips and beer and let him provide the glasses.

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